Appendix

AB InBev

Food & Beverage

Good references to UN SDGs; sometimes does not develop supporting evidence.

AB Volvo

Industrial Goods & Services

Interesting range of perspectives, including the CEO voice. Well aligned to specific UN SDGs.

ABB

Industrial Goods & Services

Clearly presented targets and good evidencing of UN SDGs; creative film brings case studies to life.

Adidas

Personal & Household Goods

Clear targets, but overly formulaic, tabular structure. Limited engaging visual content.

Ahold Delhaize

Retail

Clear targets and action points, but more creative content to back this up would add impact.

Air Liquide

Chemicals

Messaging highlights clear targets, but visually the content feels a little disjointed.

Airbus

Industrial Goods & Services

Simple structure; more use of creative content could add greater depth to the messaging.

Alcon

Health Care

Limited use of creative content to develop the narrative outside of its corporate responsibility report.

Allianz

Insurance

Comprehensive coverage; could refine the focus around key messages further through a wider range of content.

Amadeus IT Group

Technology

Corporate responsibility report is the main focus; additional messaging across the site would be beneficial.

Anglo American

Basic Resources

Purpose and social responsibility well integrated. More creative content could offer added impact to the messaging.

ASML Holding

Technology

Simple structure around key messages but evidence can sometimes be too reliant on text.

AstraZeneca

Health Care

Messaging connects well to UN SDGs but a focus on facts can sometimes distract from good human stories.

AXA

Insurance

Further visual content could help draw out the key messages more clearly.

BAE Systems

Industrial Goods & Services

Some good content. Small changes to copy formatting could help make targets more prominent.

Banco Bilbao Vizcaya Argentaria

Banks

Well-considered content but clearer targets could benefit the structure.

Barclays

Banks

Broad coverage but promoting more creative content would add further depth to the messaging.

BASF

Chemicals

Clear purpose; would benefit from more content to showcase this in action.

Bayer

Health Care

Well aligned to specific UN SDGs; could develop this further with more creative content.

BHP Group

Basic Resources

Small changes to structure and more creative content could help strengthen the messaging.

BMW

Automobiles & Parts

Interesting range of senior perspectives; could benefit from more structure around targets.

BNP Paribas

Banks

Clear use of targets – but stops at 2018.

BP

Oil & Gas

Notable focus on sustainability but heavy use of text means key messages are sometimes slightly lost.

British American Tobacco

Personal & Household Goods

Efforts to connect purpose with social responsibility could be further improved with additional creative content.

Cie Financière Richemont

Personal & Household Goods

Corporate responsibility report is the sole focus; no other content.

Compass Group

Travel & Leisure

Good evidencing of UN SDGs; more visual content and human stories would improve this.

Credit Suisse

Banks

The depth of content can feel a tad overwhelming in places; key messages would benefit from an even tighter focus.

CRH

Construction & Materials

Clearly presented targets, but hard-hitting visual evidence feels a little light.

Daimler

Automobiles & Parts

Highlighting targets would help the story structure and keep a clear narrative thread across all content.

Danone

Food & Beverage

Clear targets and good connection to purpose; more creative content would add back up.

Deutsche Börse

Financial Services

References UN SDGs, but evidence is a little clunky in some places.

Deutsche Post

Industrial Goods & Services

Good integration between purpose, strategy and UN SDGs; more human stories would offer an added punch.

Deutsche Telekom

Telecoms

Comprehensive messaging but could try to connect this to the business purpose more often.

Diageo

Food & Beverage

Clear communication of targets and performance; more human storytelling would add impact.

Enel

Utilities

Strong purpose and link to UN SDGs but should try and develop this further though more creative content.

ENGIE

Utilities

Narrative could benefit from further development of stats and targets into human stories.

Eni

Oil & Gas

Strong creative content brings together targets, leadership voice and human stories to support the narrative.

Ericsson

Technology

Strong purpose and excellent use of film content to evidence connection to global goals.

EssilorLuxottica

Health Care

Decent but simplistic overview of social responsibility commitments; could benefit from adding more depth to the story.

Experian

Industrial Goods & Services

Content could be used more to better evidence impact instead of approach.

Gazprom

Oil & Gas

Sporadic content; no clear alignment with purpose or evidencing of commitments.

GlaxoSmithKline

Health Care

Good connection between purpose and commitments; more human perspectives would strengthen the link.

Glencore

Basic Resources

Tells impactful human stories through film that highlight a broad range of voices.

Heineken

Food & Beverage

References UN SDGs but evidencing case studies could benefit from more human perspectives.

Hermès

Personal & Household Goods

Beautifully crafted film showcasing human stories.

HSBC

Banks

Good range of human perspectives and well-crafted film to evidence global initiatives.

Iberdrola

Utilities

Convincing purpose, but key messages sometimes get lost in the structure.

Imperial Brands

Personal & Household Goods

Good structure to the messaging; additional creative content could add impact.

Inditex

Retail

Good use of film to evidence commitments that are closely integrated with the business strategy.

ING Group

Banks

Well aligned with UN SDGs but supporting evidence would benefit from more human stories.

Intesa Sanpaolo

Banks

Clear messaging on commitments but supporting evidence could do more to highlight impact instead of approach.

Kering

Retail

Brief overview of focus areas with most information limited to its corporate responsibility report.

Kone

Industrial Goods & Services

Clear, connected purpose, but feels light on really strong creative content.

L'Oréal

Personal & Household Goods

Clear targets; could be brought to life more across a wider range of content.

LafargeHolcim

Construction & Materials

Some useful film content and clear targets; more human stories would add to its impact.

Linde

Chemicals

Very limited content outside of standard reporting documents; key information feels buried.

Lloyds Banking Group

Banks

Well-structured messaging connected to purpose but lacking a real creative spark.

London Stock Exchange

Financial Services

Largely reliant on links to reporting documents; a more creative structure could help highlight key messages.

Lonza

Health Care

Clear targets, but more content could be developed to highlight human stories.

Lukoil

Oil & Gas

Purpose incorporates a sustainable angle, but very limited creative content or storytelling.

LVMH

Personal & Household Goods

Targets and commitments are a little unclear and evidence is over-reliant on news articles.

Munich Re

Insurance

Little attempt to develop a narrative outside of the main corporate responsibility report; most content links back to here.

National Grid

Utilities

Clear alignment with UN SDGs; more creative content would develop the narrative further.

Nestlé

Country Food & Beverage

Excellent use of targets to structure content.

Nokia

Technology

Some good content but greater focus on human storytelling would occasionally add depth to the narrative.

Novartis

Health Care

Simple use of human stories; content could deliver greater impact with a tighter creative focus.

Novatek

Oil & Gas

Basic overview of focus areas, but more evidence needed to support each section.

Novo Nordisk

Health Care

Steady use of visual content and human storytelling to build a solid picture of its ESG agenda.

Orange

Telecoms

Broad commitment areas; improved use of film and human storytelling would help bring this to life in places.

Pernod Ricard

Food & Beverage

Targets are sometimes slightly lost in heavy text; more creative content could help evidence key messages.

Philips

Health Care

Clear and well communicated targets but could benefit from building more depth into its story in places.

Prudential

Insurance

Strong purpose but would benefit from a wider range of content outside of its report.

Reckitt Benckiser

Personal & Household Goods

Clear commitments provide structure; more human stories could add impact to the messaging.

RELX

Media

Content built around report frameworks and documents; lacks any real story.

Rio Tinto

Basic Resources

Broad coverage of its focus areas; could benefit from detailing the narrative further though more creative content.

Roche

Health Care

Prominent leadership voice connecting social responsibility issues to strategy.

Royal Dutch Shell

Oil & Gas

Good use of varied content, further use of film would help strengthen the story.

Safran

Industrial Goods & Services

Clearly presented commitments but could benefit from more human stories.

Sanofi

Health Care

Some good human stories; a clearer structural framework around targets could add additional clarity.

Santander

Banks

Excellent use of human stories to evidence the connection between social responsibility and purpose.

SAP

Technology

Close connection between purpose and social responsibility; structure could be simplified in some areas.

Sberbank

Banks

Corporate responsibility report is the only content; no evidence of any wider narrative development.

Schneider Electric

Industrial Goods & Services

Good use of film to highlight case studies and leadership voice.

Siemens

Industrial Goods & Services

Comprehensive alignment between purpose and UN SDGs, supported with strong evidence.

Société Générale Group

Banks

Active leadership voice on a wide range of ESG issues.

Standard Chartered

Banks

Well-structured messaging with some use of film and human storytelling to add depth.

Swiss Re Group

Insurance

Clear targets, but more human storytelling would add weight to the evidence.

Telefónica

Telecoms

Extensive coverage and varied content; could benefit from a clearer alignment with targets.

Tesco

Retail

Close links with purpose but could focus more on human stories to highlight this.

Total

Oil & Gas

Broad selection of creative content and use of leadership voice.

UBS

Banks

Varied creative content and range of perspectives successfully evidences commitments.

UniCredit

Banks

Clear leadership voice; could benefit from a slightly broader range of content.

Unilever

Personal & Household Goods

Excellent alignment between purpose, commitments and targets; easy to follow the narrative.

Vinci

Construction & Materials

Impactful, high quality film content connected to purpose; could be used more frequently.

Vivendi

Media

Poor visual structure; no use of targets or creative content to evidence story.

Vodafone Group

Telecoms

Social responsibility well integrated with purpose, but supporting evidence feels light in some places.

Volkswagen Group

Automobiles & Parts

Clear efforts to integrate strategy and social responsibility, but more focus on human stories would help bring this to life.

Vonovia

Real Estate

Close connection to purpose; could support this better though clearer targets and more creative content.

Zurich Insurance Group

Insurance

Detailed content – but sometimes too dense; key messages could benefit from clearer formatting in some places.