Conclusion

Businesses need to build belief in their ESG agenda through better storytelling.

Many organisations are currently falling short when it comes to creating a comprehensive, concrete picture around social responsibility issues. Too many holes in how they communicate their story means it quickly starts to sink under scrutiny.

The vast majority understand the importance of social responsibility to all audience groups and make a conscious effort to present it as an integral part of their business. The problem is that not enough are able to develop this narrative beyond bold statements and long-term targets.

These businesses need to reconsider the type of content that they produce. Too often, the right voices go unused, strategic stories are not brought to life, and visual content is not engaging enough to spark a connection with the audience.

Siemens

Building a complete narrative

Siemens creates a comprehensive picture of its social responsibility agenda through detailed case studies that reinforce its purpose and top-line commitments. The variety of content used to evidence each story, from leadership messaging to film footage, adds layers of detail that brings each initiative to life. Its ‘Megaproject’ in Egypt has helped to support the government power its 2030 vision, while creating new employment opportunities. The case study connects the project to specific UN SDGs, highlighting key stats though a simple infographic. This provides a good overview, but Siemens adds realism to the story through creative content that promotes employee voices and provides a sense of scale.